To tackle these problems at hand, we had three goals in mind for the site.
1. Improve the messaging.
To do this, we wanted to inject clever headlines into the sections. We wanted to add a lot more copy to the site overall that can give users a story of who this restaurant is. Focus on the type of amenities they offer and what makes them unique as a restaurant.
2. Showcase the experience.
We wanted to highlight the experience of the restaurant. We ran a new production shoot that included both photos and video content. Assets that could be used throughout the site to really highlight the experience.
3. Improve the usability of the site.
We wanted to improve how the user navigated the site, and make it much more intuitive. The goal was to include information the user was looking for, more upfront.
We redid the navigation structure from the ground up. We created a Geo-locating function to help users find information about the location closest to them, and overall, just allowed the users to find information much faster.