We gladly took on the challenge of revamping the Puttery website and delivered exceptional results.
Problem
Puttery’s existing website struggled with low conversions, high bounce rates, and an unclear brand story. Puttery came to us with two primary goals: increase reservations and boost overall user engagement. Our challenge was to design a site that not only converts but also immerses visitors, and allows them to explore and learn about the unique Puttery experience.
We started from the ground up, starting with a brand new sitemap.
Solution
We knew that the location pages were our greated potential for conversion as we saw that is where most users are interacting with. We wanted to revamp these pages as priority one to focus on conversion. We also wanted to make it super easy for users to get to these pages.
We created a new top level navigation with an auto geolocating function to better assist users in finding their specific location. This allows them to book a spot at their closest location much quicker.
On top of a slight brand updated, we wanted this to carry over to the website. We created interactive parallax sections and hover interactions to engage the user to pursue them to stay on the site for longer and explore.
We also utilized brand new photo and video assets to highlight the experience throughout the site.
New video assets helped add a lot of movement that the site was lacking, while new photography helped show off the true experience.
Below you can see in the wireframes where we targeted users with call to action buttons throughout to try to drive them to their nearest location or to directly start booking.
Result
The new Puttery website is a game-changer! Since launching, bounce rates have plummeted and page views and conversions are through the roof. Users are staying on the site longer and reservations has seen an uptick.
The website had a 94% increase in website sessions YOY. It had a 755% increase in reservations which was our main goal. And we had 406k New Website Users.
Puttery also ranked in the top 5 spot on google for both "mini golf and putt putt near me". Overall, it's been a massive success!
And to top it all off, we're proud to share that the new Puttery website was honored with a 2023 Addy Award for excellence in website design!
