the Course is Calling

The existing Puttery website was not performing optimally, with very low conversion rates. Recognizing the need for change, Puttery approached us with two key objectives in mind: driving more reservations and improving user engagement, given the high bounce rate on the current site. Moreover, the current website failed to provide a clear picture of the Puttery experience, leaving users confused and unsure about what to expect.

Our team set out to address these issues and create a website that not only drives reservations but also accurately reflects the unique Puttery experience.

We approached the project by completely rethinking the user funnel and redesigning the site architecture from the ground up. Our goal was to optimize the user journey and create a seamless experience for booking reservations. We achieved this by implementing a highly functional navigation system that allows for geolocation and a prominent reservation button that is always visible at the top of the page.

In addition, we recognized the need to better showcase the unique Puttery experience and atmosphere to potential customers. To achieve this, we conducted a new photoshoot and created fresh content that effectively captures the fun and excitement of Puttery. Through the website, users can now access more information and content that accurately reflects the vibrant atmosphere and vibe of Puttery.

The new Puttery website is a game-changer! Since launching, bounce rates have plummeted and page views and conversions are through the roof. Not only does the site look fantastic, it's also super user-friendly and informative. Users are staying engaged and finding it easy to make reservations. Overall, it's been a massive success!

And to top it all off, we're proud to share that the new Puttery website was honored with a 2023 Addy Award for excellence in website design.