The build needed to be budget friendly, and easy to use, so we decided to build it using the wordpress builder Elementor. Using third party client access portals and Wordpress's blog functionality, this gave us the tools we needed to achieve the build Pulliam wanted.
My role on the project was to create the site architecture, go through the wireframe process to figure out what each page needed and how each section should be organized, then flushed out into design. From there I developed the site in Wordpress using Elementor. I was able to create a custom theme from the Elementor builder that could match perfectly with the designs.
It was a Colorado based company, who wanted to keep the outdoor adventure style, so we used outdoor, mountain imagery and topographic patterns.